Gorillaz have launched a clothing line, G Foot, to mark the 20th anniversary of the animated band's self-titled debut album.
The collection is available via the new fashion brand's website and in Selfridges, while Flannels will begin stocking this week.
Steve Aoki has designed a £3,050 watch for luxury manufacturer Bulgari, which he says is "made for raves".
News of the collaboration broke in an interview Bloomberg, including details of the watch's Superluminova dial that lights up, a feature the American EDM DJ and entrepreneur suggests is “perfect for waving around at your next festival in lieu of a glow stick."
Gorillaz have collaborated with Fred Perry on a new campaign.
The animated band led by Damon Albarn and Jamie Hewlett, who recently celebrated the 20th anniversary of their self-titled debut LP, have sported their favourite shirts from the iconic range as part of a Gorillaz takeover.